Glossary
Seasonal pricing
A pricing strategy where the daily rate is adjusted by a season multiplier — letting demand peaks (summer, holidays) command higher rates without rewriting every base price.
Seasonal pricing is the standard mechanism for capturing demand cycles in rental fleets. A vehicle group has a base daily rate; that base is multiplied by the season multiplier active on the rental day to produce the actual charged rate. A multiplier of 1.0 is the baseline, 0.7 a discount-season tariff, 1.8 a peak-summer rate. This is cleaner than maintaining a separate base rate per season because rate adjustments stay localised to multipliers, and trend analysis stays comparable across years.
The hard part is defining season boundaries. Calendar-based seasons (June–August = peak) are simple but rough — a rainy August in Mallorca and a Norwegian summer are not the same business. Event-driven overlays catch the rest: F1 weekends, Easter, religious holidays, major exhibitions. Each overlay is its own short-window season that stacks on top of the calendar season.
In renviq, seasons are first-class entities with date ranges, multipliers, and optional minimum-rental-period overrides. The pricing pipeline (ADR-008) applies them at step 3, after the base rate is loaded but before duration discounts and extras are added — so changing the multiplier never accidentally affects the discount math downstream.